Packaging for the Nuova Tradizione Urbana by EXIT Milano

EXIT Milano is an Urban Gastronomy located in a kiosk, a traditional and easy place to sit and eat, that Milan identifies as its own; with a renewed identity, it offers a qualitative and at the same time accessible kitchen, through simple and high quality dishes.

The challenge was to enhance the urban roots of EXIT, its connection with the territory, as well as the quality of the raw materials used and the respect for their history.

To the urban context and the Milanese aperitivo is inspired also the packaging concept, providing a smart and fresh image by representing the four key places of Milan: Duomo, Porta Romana, Sempione and Navigli; the box contains a sweet but not too much Colomba, becoming part of the metropolitan environment, in dialogue with an audience in search of quality, which transfers at the same time the eating place to other contexts.

For this reason the box has a handle which facilitate its transport, respecting the vision of a city on the move , while the choice of 100% recycled paper FSC certified responds to the ecological request of which Exit wants be spokesman.

Featured on: Vogue



Structural Packaging Design | Artwork | Packaging Identity System